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So, if we were going to explain why Goose Goose Duck suddenly got so big, we’d say: cute, fully-featured Among Us clone, plus ‘social deduction is massive in China ’ and still under-served by domestic games due to gov approvals, plus a heart-throb BTS member playing your game at the right time.

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The full Steam CCU blow-up in the last 6 months for GGD. (I also wonder whether social deduction games will pass Chinese gov guidelines, given the wanton and random cartoon beheading that happens?) So, we’re in a weird ‘opportunity space’ where Chinese devs aren’t allowed to launch games without government approval, but overseas devs can still reach them. I like it very much, so I downloaded it from Steam on my computer.”

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I can only download the game from the Apple Store in other regions, but it cannot be downloaded in China. iOS App Store version says: “I like your game very much. In fact, an English-language review from a Chinese gamer on the U.S. Thus, GGD’s player count skews PC-centric due to availability. But Steam provides an attractive ‘unofficial’ place to play the game.

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Goose Goose Duck isn’t officially available in China - it hasn’t passed government approvals on PC or mobile.

Steam’s ‘gray market’ viability in China drew PC players: though BTS is a South Korean pop group, the vast majority of the new Steam reviews (& our estimated new players) for the game are Chinese. 14th, 2022 on WeVerse, and the boost started then and just kept going. But in this case, it really happened - K-Pop supergroup BTS’ V, aka Kim Tae-Hyung streamed the game on Nov. This ‘viral moment’ - from BTS’s V - really mattered: often, we’re skeptical of a single ‘viral moment’. The team understood how big ‘social deduction’ could be in China: Fischtein says that he worked as a consumer behavior analyst in the Chinese market, “where social deception games such as Werewolf are highly popular.” And you may recall from our interview with the Dread Hunger devs - also big in China, also social deception - that the genre was under-served in video game form there. (*Open voice chat does seem to add toxicity at times, though.) But we’d add, as TheGamer notes, there’s six game modes in GGD, and new gameplay elements, like a ‘Mummy’ role in the Egypt map, that mix things up. using third-party services, and a host of silly costume options. The game is an ‘Among Us’ fast follow, with deep options : Shawn noted a couple things he thinks helped: “the incorporation of chat as a fundamental mechanic”* using lobby & proximity chat vs. So let’s work out why - with help from Goose Goose Duck co-creator & Gaggle CEO Shawn Fischtein, whom we chatted to last week: In fact, we did some client research recently that led us to conclude that most F2P games on Steam get peak CCU on launch day, and then settle at between 6% (for a continually updated game) and 20% (exceptionally well-retaining titles) of that CCU.īut Goose Goose Duck, like a handful of other titles such as Stumble Guys, has really bucked that trend. We sometimes get people asking - ‘my F2P game launched slowly, how about a big turnaround plan?’ We refer them to the following Arrested Development meme re: resurrecting stalled titles on PC/console: (It did get picked up by Western streamers early in 2022, but never made it much past 20k CCU.) And having multiplayer games reach their peak CCU months or years after release is extremely rare. So we thought we’d take a look at what happened, especially because Goose Goose Duck has been available on Steam since October 2021.

Gameplay is, as you might expect: ‘find and vote out the evil goose killing everyone’. (BTW, Goose Goose Duck is F2P, peaked at #13 on the Steam global revenue charts, and monetizes via cosmetics. To give you context: that ranked it in the Top 3 daily CCUs, & Among Us’ all-time Steam CCU peak was 447,000, a couple of years back. The game reached 800k CCU, including mobile versions, around that time. But you may not be aware of just how viral - it actually hit 700,000 CCU* (!) on the service 11 days ago. So, you may have heard that a ‘social deduction’ multiplayer game called Goose Goose Duck recently went viral on Steam.